How to Find the Best Agencies to Deliver Your Social Media Services

 

If you’re looking for the best social media agency for your company’s needs, Social Agency Scout can help. This free directory service enables you to filter through the best agencies to find one specific to your wants.

Do you need help from an agency to deliver social media services?

Having all the skills in-house to deliver a full range of social media services is difficult. Quite often, companies need to look for external agencies to help them by providing specialized skills in particular areas.

But finding the best agency can be a bit of a challenge.

Until recently, there was no specialized online directory for companies to search for the best social media agencies, so Agorapulse decided to build one!

Social Agency Scout is a free directory service aimed at helping companies find the best social media or digital marketing agencies around the world.

Now, let’s take a look at how you typically decide if you need help from an agency and how you can use Social Agency Scout to find one that fits your needs.

What Services Do You Need Help With?

The first thing you need to figure out is what social media services you need.

There’s a broad range of social media services that you could potentially require.

Let’s take a look:

Service	Explanation
Management	Manage content distribution and engagement through social media channels
Strategy	Develop a strategy for social media
Lead Generation	Generate leads through social media channels
PR/Influencer campaigns	Create promotion campaigns through content promotion and working with influencers.
Monitoring	Monitor social media channels for mentions of keywords, brand terms, etc.
Advertising	Run social advertising campaigns
Training	Deliver training courses on social media
Content creation	Create content that can be used for social channels
Community management	Manage a community such as a Facebook or LinkedIn group

Who Can Deliver These Services?

This depends on your company type, your budget, and the services you require.

For example, if you are a larger company, you’ll likely look for an agency that can deliver the services you need.

If, for example, you need a social media training in your organization and after the training you still feel there is a need to bring in specialist skills, it’s useful to employ an agency for the training that has a broad range of skills.

If you are a smaller company, you may look for a freelancer who has the skills in a specific area.

Do You Work With a Digital Agency or Social Media Agency?

That’s an interesting question!

The answer is … It depends.

A social media agency is likely to have more specialist skills because social media is the only area they focus on. If you are looking for specialization,this can be a good route to take.

However, if it’s likely that you may need digital services in the future, you may also consider a digital agency.

If you decide to work with a digital agency, spend more time evaluating their social media skills in case this is not their focus area and/or they don’t actually do the social media work in-house.

How You Traditionally Found an Agency to Work With

Now that you know the type of social media services you need and the type of agency you want to work with, it’s time to look for the agency.

Up until recently, there were only a couple of ways to do this:

• Search Google. You can search Google for “social media agency” + the city name to find an agency in your city. If you’re in urgent need of an agency, this is the quickest way to find one but also a very risky one. You don’t know anything about the agency apart from what’s on its site and you don’t have a recommendation from someone who can vouch for the quality of its work.
• Recommendation. Someone you trust recommends an agency they have worked with in the past. This is a good way of finding a social media agency, but it’s still not perfect because the services you require and the budget you have may be different than those of the person that recommended the agency.

How Does Social Agency Scout Help With This?

Social Agency Scout is one of the world’s first directory service that helps you find the best agencies around the world.

You just need to perform a simple search to find your agency.

Let’s take a look at how it works.

Here’s how Agencies get listed on the directory:

As a social media and digital marketing agency for the travel industry, we are always looking for new ways to reach out to, and be found by, local and international travel companies. Social Agency Scout allows us to promote our services on a worldwide platform and generate new leads – and all for absolutely no cost! Michael Collins, CEO – www.travelmedia.ie

Agencies register their details through Social Agency Scout and indicate things such as agency size, minimum budget, services they provide, industries they serve, etc.

2. Agorapulse team review the listing and approve it if valid.

3. Agency clients provide independent reviews of the agency’s services, which are then available on the agency profile.

4. Agorapulse rank agency results based on a number of factors but the average rating score is one of the most important factors.

How Companies Find Agencies?

Step 1. Start your search

You start by searching the directory. You can search using the following:

• Country. They are adding new countries every few days
• Service. You can search based on the type of service (e.g., social media management).
• Type of Agency. You may want to work with a dedicated social media agency or a digital marketing agency.
• Search by Agency name. You may have already heard about an agency and you want to find out more details about the agency, such as the services they provide and the reviews they received.

Step 2. View a filtered list based on your search

This list can help you find the most suitable agencies.

For example, Social Agency Scout has one really neat feature. When agencies register, they get them to indicate the percentage of time they spend on different social media services. So you know if a service you really want is a focus area for them or not.

Step 3. Pick an agency and view all their details

You can also see all their reviews:

How Do You Register as an Agency?

You click the “Add Agency” button and fill out a simple form that will take a couple of minutes.

When you submit the Agency the Social Agency Scout team will review the listing and verify it. You can then update your profile, reach out to clients to ask for reviews, etc.

In Conclusion

Social Agency Scout is a fantastic service that helps companies find the best Agencies around the world to help with any social media services. It only recently launched and already lists over 230 agencies from 23 countries around the world. Make sure to register as an agency or find an agency to help with your social media services.