Feature image of Which Facebook Ad Objective Should I Choose?

Which Facebook Ad Objective Should I Choose?

If you want to move on from simply boosting posts, you'll have to learn more about Facebook Ad objectives. Here's a pretty serious rundown of what's available.

By Anna Sonnenberg

Feature image of Four Tips for Getting More Leads and Conversions From Your Facebook Ads

Four Tips for Getting More Leads and Conversions From Your Facebook Ads

By Lilach Bullock

Last modified Sep. 24 2020

Feature image of Getting Started With Dynamic Ads (They’re Less Complicated Than You May Think)

Getting Started With Dynamic Ads (They’re Less Complicated Than You May Think)

Last modified Jul. 15 2020

Feature image of Get Expert Answers to These Facebook Advertising FAQs

Get Expert Answers to These Facebook Advertising FAQs

By Jennifer Watson

Published Apr. 22 2020

Feature image of How to Optimize Your Facebook Page for Local Searches

How to Optimize Your Facebook Page for Local Searches

Last modified Apr. 14 2020

Feature image of Facebook Collection Ads: The High-Converting Ad Format You Need to Use

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

Last modified Dec. 11 2019

Feature image of How to Start With Facebook Ads and More Expert Advice From The Digital Gal

How to Start With Facebook Ads and More Expert Advice From The Digital Gal

By Veronica Jarski

Published Oct. 3 2019

Feature image of Facebook’s Clear History Tool: Everything We Know So Far

Facebook’s Clear History Tool: Everything We Know So Far

Last modified Jul. 31 2019

Feature image of 5 Tips for Improving Your Facebook Ads Results Starting Now

5 Tips for Improving Your Facebook Ads Results Starting Now

By Charlie Lawrance

Last modified Jul. 18 2019

Feature image of How to Use Facebook Attribution to Scale Your Conversions

How to Use Facebook Attribution to Scale Your Conversions

Last modified Apr. 10 2019

Feature image of The Facebook Boost Post Button Is (Still) a Terrible Idea

The Facebook Boost Post Button Is (Still) a Terrible Idea

Last modified Feb. 12 2019

Feature image of How to Create Profitable Facebook Targeting Audiences for B2B Marketers

How to Create Profitable Facebook Targeting Audiences for B2B Marketers

Last modified Feb. 5 2019

Feature image of 5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

By Charlie Lawrance

Last modified Jan. 30 2019

Feature image of How to Target Your Website Visitors with Facebook Ads

How to Target Your Website Visitors with Facebook Ads

By Charlie Lawrance

Last modified Jan. 16 2019

Feature image of How to Find Profitable Targets in Facebook Advertising for B2B Marketers

How to Find Profitable Targets in Facebook Advertising for B2B Marketers

Last modified Jan. 3 2019

Feature image of 3 Advertising Campaigns You Need to Be Running on Facebook

3 Advertising Campaigns You Need to Be Running on Facebook

By Charlie Lawrance

Last modified Aug. 23 2018

Feature image of Facebook’s New Ad Transparency Feature: What Marketers Need To Know

Facebook’s New Ad Transparency Feature: What Marketers Need To Know

By Charlie Lawrance

Last modified Jul. 26 2018

Feature image of These Facebook Ad Metrics Are Going Away. Are You Prepared?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

By Stephanie Leishman

Last modified May. 31 2018

Feature image of How to Use the New Facebook Test and Learn Tool

How to Use the New Facebook Test and Learn Tool

By Charlie Lawrance

Last modified May. 17 2018

Feature image of How to Use Facebook’s New Placement Asset Customization Feature

How to Use Facebook’s New Placement Asset Customization Feature

By Charlie Lawrance

Last modified Mar. 22 2018

Feature image of 5 Facebook Custom Audiences Every Business Should Create

5 Facebook Custom Audiences Every Business Should Create

By Loren Bartley

Last modified Feb. 20 2018

Feature image of 7 Methods of Troubleshooting Facebook Ads That Are Underperforming

7 Methods of Troubleshooting Facebook Ads That Are Underperforming

Last modified Feb. 14 2018

Got Facebook and Instagram Video Viewers? Here’s How to Retarget Them.

By Loren Bartley

Last modified Oct. 31 2017

Feature image of Top 8 Reasons for Running Facebook Video Ads

Top 8 Reasons for Running Facebook Video Ads

By Loren Bartley

Last modified Sep. 26 2017

Feature image of How to Build Good Facebook Retargeting Audiences on the Cheap

How to Build Good Facebook Retargeting Audiences on the Cheap

By Loren Bartley

Last modified Sep. 7 2017

Feature image of Why Your Facebook Ads (Desperately) Need Social Proof

Why Your Facebook Ads (Desperately) Need Social Proof

Last modified Jun. 13 2017

Feature image of Follow These Facebook Ad Automation Steps (If You Dare)

Follow These Facebook Ad Automation Steps (If You Dare)

By Loren Bartley

Last modified Jun. 6 2017

Feature image of 5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

Last modified May. 31 2017

Feature image of 7 Ways to Waste Your Facebook Ads Budget

7 Ways to Waste Your Facebook Ads Budget

By Sophia Dagnon

Last modified May. 2 2017

Feature image of What Makes for a Good Promoted Post on Facebook?

What Makes for a Good Promoted Post on Facebook?

Last modified Apr. 13 2017

Feature image of Let’s Create Facebook Custom Audiences Based on Page Engagement

Let’s Create Facebook Custom Audiences Based on Page Engagement

By Loren Bartley

Last modified Apr. 12 2017

Feature image of How to Use Facebook Canvas for Posts or Ads (or Both!)

How to Use Facebook Canvas for Posts or Ads (or Both!)

By Rivka Hodgkinson

Last modified Mar. 20 2017

Feature image of Are You Ready for The New Facebook Conversion Pixel?

Are You Ready for The New Facebook Conversion Pixel?

Last modified Mar. 9 2017